Matterport vs. 360 Tours: Which Should You Choose?

Both capture spaces — but they serve different goals. A practical decision guide.

In this 7-minute read we cover the essentials, share real client results, and give you a practical checklist you can apply today.

The opportunity

Immersive capture is no longer a novelty — it's a baseline expectation. Buyers, guests, students and patients increasingly research online before showing up. A great virtual tour shortens that journey.

What to look for

• Capture quality (resolution, dynamic range, stitching)
• Hosting performance (CDN, mobile parity, load time)
• Interactivity (hotspots, info, navigation)
• Distribution (embed, share, publish to Google)

Takeaway

Start small, measure, then expand. A single flagship tour often pays for itself.